Skills & Qualifications:
To excel in this role, you will need:
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Educational Background & Experience
- Bachelor’s Degree (or equivalent experience) in fields like Marketing, Finance, Statistics, Economics, Mathematics, or a relevant subject.
- Proven experience in ret
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Consumer Insights & Strategic Analysis
- Analyze customer data to identify trends, behaviors, and segment preferences, providing recommendations to optimize promotions.
- Forecast the financial impact of new and existing customer programs and c-store offers.
- Leverage data models to continuously monitor business performance and deliver recommendations for strategic growth.
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Test Planning & Optimization Support
- Assist in designing test propositions for marketing and loyalty programs, ensuring projects align with BP’s objectives.
- Provide data support for campaign optimization, helping to refine pricing, segmentation, and targeting efforts.
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Presentation of Data & Analysis
- Compile findings into clear, concise presentations for various stakeholders, showcasing insights in a meaningful way.
- Communicate recommendations effectively to functional areas, ensuring alignment and actionable next steps.
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Long-Term Forecasting & Budgeting
- Collaborate on forecasting and budget planning initiatives, working with the management team to set realistic growth expectations.
- Use data models to support strategic pricing and forecasting, ensuring the financial stability of various consumer programs.
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